20 23 Year 50 | Valid from January 2023 THE NR. 1 MAGAZINE FOR RETAIL & BRANDED GOODS * *Source: Media Focus Rate cardMedia Focus Publication dates 2023 *) closing date for booking = Deadline for printing materials Issue 01-23 PD 01.02. ’23 CD | AD* 19.01.’23 Issue 02-23 PD 01.03. ’23 CD | AD* 16.02.’23 Issue 03-23 PD 29.03. ’23 CD | AD* 16.03.’23 Issue 04-23 PD 03.05. ’23 CD | AD* 20.04.’23 Issue 05-23 PD 01.06. ’23 CD | AD* 17.05.’23 Issue 06/07-23 PD 05.07. ’23 CD | AD* 22.06.’23 Issue 08-23 PD 02.08. ’23 CD | AD* 06.07.’23 Issue 09-23 PD 27.09. ’23 CD | AD* 14.09.’23 Issue 10-23 PD 02.11. ’23 CD | AD* 19.10.’23 Issue 11-23 PD 29.11. ’23 CD | AD* 16.11.’23 Issue 12-23 PD 28.12. ’23 CD | AD* 14.12.’23 Issue 01-24 PD 31.01. ’24 CD | AD* 18.01.’24 Issue 02-24 PD 28.02. ’24 CD | AD* 15.02.’24 Media Focus Key Facts 2023 Circulation: 27,000 Subscription rates: Print, App and ePaper Cancellations ● Free cancellation before the deadline of printing material ● 50% cancellation fee for cancellations after the deadline for printing materials ● 100% cancellation fee for cancellations one week before the publication date Subject to the Terms & Conditions of REGAL Verlagsges.m.b.H. as published at www.regal.at/ag Data delivery Please submit your printing documents to: stefanie.daehmlow@regal.at | T +43 1 368 67 13-48 Production information Please send your printing documents in PDF-, TIF- or JPG-format only ● PDF/X-3 ● CMYK-mode – no spot colors like Pantone, HKS, RAL etc. or RGB colors ● Fonts embedded or converted to paths ● For sloping advertisements: 3mm bleed mark outside of the bleed ● TIF- or JPG data with 300 ppi at print size ● ICC profiles Cover = ISO coated v2 Core = PSO LWC Improved ● Paper Cover: picture print wood-free glossy 200g Core: LWC matt 65 g REGAL cannot be held responsible for the quality of the printing materials supplied. The advertiser assumes the responsibility for the correctness and appropriate quality of the printing materials and guarantees that any electronic data has to be delivered with a proof. Target Audience ● Retail: Headquarters (procurement managers, dis- tribution managers), supermarkets, hyper markets, C&C, DIY, petrol stations, department stores, drug- stores, specialist retailers and shopping centres ● Foodservice industry and large scale consumers ● Industry: Branded goods in the fields of Food and Non-Food manufacturers ● Service Providers: in the fields of shop-fitting, sales promotion, packaging, financing, consulting, logistics ● Agencies: advertising, media, public relation, marketing consulting Readership ● Board members, general managers, CEOs, C-level management for: purchasing, distribution, advertising and marketing ● Salesforce, area and district managers ● Store managers ● Independent retailers and POS-staff ● Sales- and category managers, marketing managers ● Management for IT and logistics Retail 58 % Petrol station 9% DIY-Markets 3.5 % Agencies 3 % Service Providers 2% Foodservice industry & large scale consumers 2.5 % Politics, Universities 2 % Other 3 % Food Industry 17 % Readership SUBSCRIPTIONABROADDOMESTICAPP/ePAPER Print ●● ePaper inkl. Archiv ●●● App inkl. Archiv ●●● BranchenInfo ●●● Price103.-55.-49.- VAT10 %20 %ISSUEPUBLICATION DATE REGAL 01-23 01.02. → Breakfast - Fit for the day → Eggs → Kick-off into the ice-cream season → Energy management REGAL 02-23 01.03. → BBQ-season: meat, sausage, meat alternatives, sauces and spices → ISM-trends: sweets & bakery for nibbling → Frozen & convenience products → Organic food REGAL 03-23 29.03. → Dairy products → Mineral water → Fruit juices, sirups and lemonades → Seasonal fruit & vegetables → Vinegar & oil → High-tech in the supermarket: Security & Retail REGAL 04-23 03.05. → International, national & regional beer → Wine → Shopping malls & -centres, specialist retailers → C&C, catering, B2B → Sales representatives REGAL 05-23 01.06. → Austrian traditional products → Products for babies and toddlers → Kids & Toys → Back to school → Media & Marketing REGAL 06/07-23 05.07. → Successful niche products → Pet food → Drug stores product portfolio (tissues, dental care, etc.) → REGAL Branchentreff, June, 15th 2023, Messe Vienna, Exhibiton Center, hall C REGAL 08-23 02.08. → Pasta, quiche & ethno-food → Bread and bakery products REGAL 09-23 27.09. → Dairy products → Regional brands → Christmas special (gingerbread, gift boxes …) → Sparkling wines and liqueurs → Hot drinks (tea & coffee specialities) → Tag des Handels, October 5th to 6th 2023, Gmunden, Toscana Congress REGAL 10-23 02.11. → Meat, sausages, poultry & meat alternatives → Fish, Seafood & delis → Frozen & convenience products → Wine REGAL 11-23 29.11. → Superfoods, veganism & popular food-trends → Fruits & Vegetables → Fairtrade, green & sustainable → Logistics & e-mobility REGAL 12-23 28.12. → Best practices → Start-ups: Success-stories Key Topics 2023 THE GREEN EDITION 2023FOCUS TOPICSCONTINUOUS HEADINGS on → Modern shoppingworlds: storefitting, store-technology, labeling and shopdesign → Regional focus: Vienna at alternatives, sauces ibbling → DIY Special (gardening, cleaning, insecticides) → Nonfood II → Regional focus: Lower Austria s ecurity & Retail → Logistics → e-Commerce → Packaging → Drugstores (including OTC-products) → Fairtrade, green & sustainable products → Regional focus: Carinthia beer alist retailers → Marketing & sales promotion → Loyalty programs (Loyalty apps & -cards) → Payment → Federal State: Styria → Start-ups → Shopping at petrol stations → Family enterprises → Country Special: Switzerland → Regional focus: Upper Austria sues, dental care, etc.) → Logistics → Regional focus: Salzburg gift boxes …) ies) → Drugstores (including OTC-products) → DIY-stores → C&C markets, B2B → Nonfood II → Country special: Bavaria alternatives→ Start-ups → Shopping malls & -centres → Shopping at petrol stations → Regional focus: Tyrol food-trends→ Packaging → Marketing & sales promotion → Regional focus: Vorarlberg → Regional focus: Burgenland Additionally REGAL covers in each issue the following topics: → Milk, dairy products & milk alternatives → Foodservice industry and large scale consumers → Jobs & career section in coop with karriere.at → Product-innovations in each REGAL issue as well as on regal.at/innovationen. Register your product innovation for free!Advertising rates 2023 Trim Size 210 x 297 mm Type Area 180 x 270 mm 1/1 Trim Size 210 x 297 mm 1/1 Type Area 180 x 270 mm Trim Size 210 x 100 mm Type Area 180 x 86 mm Trim Size 70 x 297 mm Type Area 56 x 270 mm Trim Size 210 x 240 mm Trim Size 420 x 297 mm Type Area 390 x 270 mm Print PDF as single pages Trim Size 210 x 75 mm Type Area 180 x 66 mm Trim Size 57 x 297 mm Type Area 42 x 270 mm Trim Size 210 x 148 mm Type Area 180 x 132 mm Box 2 Trim Size 133 x 110 mm Type Area 118 x 95 mm Trim Size 105 x 297 mm Type Area 88 x 270 mm Box 1 Trim Size 102 x 145 mm Type Area 87 x 130 mm 1/1 Page ................. € 6,890.- 1/3 Page ................. € 4,270.- Cover ... € 16,825.- Spotlight ... € 3,570.- 2/1 Page ................. € 13,175.- 1/4 Page ................. € 3,855.- 1/2 Page ................. € 4,870.- 1/4 Box ................. € 3,855.- 1/1 Advertorial 1 ................. € 6,890.- 2/1 Advertorial 1 ................ € 13,175.- Brand- or company advertorial in the look & feel of REGAL, marked as „advertisment“ SUPPLE- MENTS 2 Circulation Additional Postage Partial circula- tion: 1,000 Cp. Additional Postage up to 10 g € 4,980.- € 720.- € 220.- € 60.- up to 20 g € 5,785.- € 720.- € 265.- € 60.- up to 30 g € 6,800.- € 910.- € 310.- € 82.- up to 40 g € 9,010.- € 1,360.- € 365.- € 82.- FIXED INLAYS 3 Circulation 2-side € 7,095.- 4-side € 8,525.- 6-side € 10,140.- 8-side € 10,500.- 1) Production costs upon request 2) Size up to a maximum of 170 × 270 mm for supplements. Surcharge for diverging formats € 200.-. 3) For fixed inlays surrounding space of 5 mm left and right of center line is necessary, the bookbinding charge is € 1000.-. Surcharges: € 650.- for Inside Front Cover, Inside Back Cover, On Back Cover € 220.- requested placement in core section Special advertising formats Ø = 60 mm Only in combination with a paid advertisement 1/1 + Postcard 1 ................. € 9,080.- 2/1 Trim Size 420 x 297 mm 2/1 Type Area 390 x 270 mm Product sampling in Vienna & surrounding .. € 1,110.-REGAL digital WEB FORMAT SIZE* POSITION COST/MONTH** Super Banner 728 × 90 px On every page, placed above the REGAL-logo € 1,540.- Interstitial600 x 250 px Content swipes across the ad on all pages € 1,540.- Content Banner 300 × 250 px On every page€ 880.- Intext-ad 300 x 250 px Promotional material embedded in an article € 880.- Booster „Exhibitions / Cooperation“ 320 × 100 px „Messen“ or „Events“€ 370.- Skyscraper120 x 600 px On all pages, placed in the right half of the screen € 1,660.- Halfpage Ad300 x 600 px On all pages, placed in the right half of the screen € 3,580.- Social Media (LinkedIn posting) Individually Social Media Post with Headline, Text and Picture per € 140.- Posting *) For optimal presentation on high-resolution displays, please deliver the advertising material in double the resolution. **) Price is valid for the period until publication of next REGAL-issue Ads appear on mobile devices as „Mobile Medium Rectangle/Content Banner/Inline Rectangle“ 300 x 250px Performance data on request. File formats: HTML5 I jpg I gif I png Content Banner / Inline Rectangle300 × 250 px € 165.- per mailing Content Banner XL600 x 250 px € 190.- per mailing Sponsored post / advertorial 600 × 338 px€ 190.- per mailing REGAL innovations: your product innovation with headline, text and picture 260 x 260 px€ 165.- per mailing REGAL Newsletter Reach out to our high-class newsletter-community – in proven REGAL quality! The REGAL „BranchenInfo“ is sent out every Monday, Thursday and Fridays (product innovations) to opinion leaders and experts in the industry. Performance data on request. Portrait 57 x 175 mm Landscape format 120 x 85 mm Booster: Print ......... € 1,260.- Position: „Innovations“ REGAL Innovations - Digital regal.at innovations 260 x 260 px Basic entry REGAL product database free of charge regal.at400 x 400 px Premium entry REGAL product database € 140.- per week Booster: Innovations 260 x 260 px Fixed placement on start page and subpages € 430.- per month Social Media260 x 260 px product posting on Linkedln € 140.- per Posting REGAL innovation package DIGITAL 1x newsletter: sponsored product + 1 week premium entry in product database + 1x posting on LinkedIn € 390.- All rates are subject to 5% advertising tax and 20% VAT. The terms and conditions of REGAL Verlagsges.m.b.H apply, available at www.regal.at/agYour REGAL contacts REGAL Verlagsgesellschaft m.b.H. Peak Vienna • Floridsdorfer Hauptstraße 1 • A 1210 Wien T +43 1 368 67 13 - 0 • Fax DW 18 • marketing@regal.at • www.regal.at MARKETING MANAGEMENT DEPUTY CEO Mag. Angelika Wessely angelika.wessely@regal.at T +43 1 368 67 13 - 32 mobile +43 660 88 89 503 SALES MANAGER PUBLISHING MANAGER Mag. Stefanie Dähmlow (MAS) stefanie.daehmlow@regal.at T +43 1 368 67 13 - 48 mobile +43 660 88 89 501 MARKETING CONSULTANT Ing. Klaus Tesar klaus.tesar@regal.at T +43 1 368 67 13 - 24 mobile +43 660 88 89 505 MARKETING CONSULTANT Dr. Martin Bauer m.bauer@netway.at T +43 676 41 24 118 MARKETING CONSULTANT Robert Treitner robert.treitner@regal.at T +43 1 368 67 13 - 13 mobile +43 660 88 89 506 MARKETING CONSULTANT Mag. Franz Kahrer franz.kahrer@regal.at T +43 1 368 67 13 - 22 mobile +43 660 88 89 504 MARKETING CONSULTANT Mag. Christoph Zitka (München) zitka.c@gmx.de T +49 177 762 17 13 oder mobile T +43 699 181 710 34Next >